Last updated June 13, 2026

This Privacy Policy explains how Vitalspark (“we,” “us,” or “our”) collects, uses, and shares information in connection with the Vitalspark app and related services (the “Service”). By using the Service, you agree to this Policy.

1. Information we collect

  • Account information: your name, email address, and password.
  • Assessment and profile data: your responses to and results from the assessments you complete, and the personality/identity profile we derive from them.
  • Reports and coaching content: the reports we generate for you, your conversations with the coach, and the memories and summaries we derive from them to personalize future coaching.
  • Information about others that you provide: for example, a child’s name, birthdate, and type information for parenting coaching; a partner’s email address for relationship linking; and documents you upload for business coaching. Information you enter about a child is private to you and is not made available to other users.
  • Purchase information: your subscription, trial, and unlock status, received from the app stores and our subscription provider. We do not receive your full payment-card details.
  • Usage and device information: basic technical and usage data generated as you use the Service.

2. How we use information

We use information to: provide, operate, and personalize the Service (including generating insights, reports, and remembering your context); process your inputs to generate coaching responses; develop, improve, secure, and build new features and offerings — including referral, connection, and linking features; communicate with you, including service and marketing messages and managing invitations you send or receive; perform analytics and research; comply with law and protect rights and safety; and for other lawful business purposes.

We may also use information for additional purposes we disclose to you or that are permitted by law.

3. AI processing

To generate coaching, reports, and recommendations, your inputs and profile are processed by third-party artificial-intelligence and embedding providers on our behalf. Please do not submit information you would not want processed in this way.

4. How we share information

  • Service providers: we share information with vendors who help us run the Service — including cloud and database hosting, AI and embedding providers, subscription and payment processing, email and customer-relationship tools, and background processing. These providers act on our behalf under agreements with us.
  • Other users, with consent: when you invite and link with another person (such as a partner), we share limited information needed to enable that connection after the other person confirms. As we build referral and connection features, we may share information to operate them.
  • Legal and safety: we may share information to comply with law, enforce our terms, or protect the rights, property, or safety of Vitalspark, our users, or others.
  • Business transfers: we may share or transfer information in connection with a merger, acquisition, investment, financing, reorganization, sale of assets, bankruptcy, or dissolution.

5. Children

The Service is intended for adults 18 and older. A parent may provide information about their child for parenting coaching; we treat that information as the parent’s data, keep it private to the parent who entered it, and do not make it available to other users. We do not knowingly collect information directly from children. If you believe a child has provided us information directly, contact us and we will address it.

6. Your choices

You can review and update your account information in the App. You can remove items you have added — such as a linked partner, a child, or an uploaded document — and you can delete your account. You can manage subscriptions through your app store and manage marketing emails using the unsubscribe options in those messages.

7. Data retention

We retain information for the life of your account and the Service, and for as long as needed for our legitimate business purposes. When you delete your account, or delete specific items, we delete or de-identify the associated information within a reasonable period, except where we need to retain it for legal, security, or business reasons.

If the Service is discontinued or Vitalspark is wound down or dissolved, we may delete, de-identify, retain, or transfer information as part of that process, consistent with the business-transfer terms above.

8. Security

We use reasonable technical and organizational measures to protect information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. Data location

Information is processed and stored on our providers’ infrastructure, which may be located in countries other than where you live. By using the Service, you consent to this processing.

10. Changes to this Policy

We may update this Policy from time to time. We will reflect changes by updating the “Last updated” date, and your continued use of the Service after changes take effect constitutes acceptance.

11. Contact

Questions about this Policy: support@vitalspark.ai.