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Step 1 of 6

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Welcome!

Let’s Keep This Simple (and Powerful)

First off, thank you for taking a few moments to help us create content that truly reflects your voice, vision, and values. 💡

This form is not meant to be a deep dive or creative assignment — it’s simply here to capture what you already know. We’re not looking for perfection or polish… just real, honest input. If something’s already written somewhere, copy and paste. If you don’t have an answer or it doesn’t apply, skip it. No stress.

Here’s what to keep in mind as you move through this:

  • 🕒 Please don’t spend more than 15 minutes on this.
  • ✍️ We’re gathering raw insights — not final drafts.
  • 🚫 No need to create anything new. If it’s not already top of mind, leave it blank and move on.
  • 🎯 Our goal is clarity, not complexity.

You’re not alone in this — our team will take your answers and translate them into powerful, on-brand blog content that resonates with your people and moves your mission forward. 💜✨

Ready? Let’s spark something great together.

P.S. If at any point this feels like too much, just breathe and skip ahead. Done is better than perfect.

Company Basics

Primary Point of Contact

POC Name

Services

Services
Title
Description
 
CTA
Call to Action
Related Link
Desired Outcome?
 
Key Differentiators

Ideal Clients

Your Ideal Client is the person (or the person within an organization) that has the ability to purchase your goods or services. Even a B2B business, the ideal client is still a person or group of people.
Customer Served?
Roles / Titles

Brand Voice

Please provide a link to your style guide document (if you have one)
Brand Voice Adjectives
Please provide 3-5 adjectives to describe your brand voice
Sample Content You Love
Please provide links to 3-5 blog articles you love.
Sample Content You Hate
Please provide links to 3-5 blog articles you hate.

SEO

Do you already have SEO phrases?
SEO Phrase
Please list at most 4 phrases you'd like to cycle through for SEO. **We can help your SEO score, but not rank**
SEO Site Audit Contact

If you do not have SEO Phrases, please reach out to Moses Sanchez to schedule your SEO Site Audit.

Competitors Websites (URLs)
Please provide 3-5
Topics to avoid / Compliance no-go's
Please provide any topics or words we need to avoid using in your blogs as best as we can. No AI blog is perfect and we recommend human eyes scanning all blogs for HR, legal and compliance.

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